Evan Williams Cherry Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural cherry flavor will be released in September by Heaven Hill Distilleries.

Bottled at 70 proof and available in both a 750ml and 50ml size, Evan Williams Cherry Reserve will be shipping to select markets at a suggested retail price of $14.99 for the 750ml bottle.

The launch of Evan Williams Cherry Reserve follows closely on the heels of the hugely successful introduction of Evan Williams Honey Reserve, which launched in the Fall of 2009.

Since that time, it has had both great sales success and critical acclaim, including winning a Silver Medal at the most recent San Francisco World Spirits Competition.

Evan Williams Cherry Reserve is packaged in the highly-recognizable square Evan Williams bottle, with a clear label carrying the Evan Williams logo and a stylized rendition of cherries. With a black and red capsule closure, the packaging draws on the equity of the Evan Williams brand franchise, but with a contemporary flair.

The marketing tagline for Evan Williams Cherry Reserve is “Smooth Bourbon. Cherry Zing.”

“We have seen remarkable success with Evan Williams Black Label and now Evan Williams Honey Reserve. Given the strength of the Evan Williams brand franchise and the proven success of the flavored Bourbon sub-category, we believe it is the perfect time in which to launch Evan Williams Cherry Reserve.  And with a very approachable price point and a full range of retail and on-premise marketing materials available, we are expecting our customers to do some real ‘cherry picking’!”

stated Heaven Hill brand manager Susan Wahl.

Evan Williams Cherry Reserve can be consumed as a shot or in a variety of delicious simple cocktails such as the Cherry Breeze, Cherry Twist Margarita and Cherry Cola.