Jim Beam Black® double-aged bourbon is here with a new bottle and label, but the same great bourbon!

Jim Beam Black® is aged 8 years. That’s twice as long as the original Jim Beam®. Those 4 extra years of aging give Jim Beam Black® its full-bodied flavor and smooth finish.

Hard to tell what impact a bottle and label design has on sales, when a bourbon is rated 93 by the Beverage Testing Institute of Chicago in 2008 and a Double Gold Medal Winner in 2009.

Jim Beam Black® is a premium bourbon, does the new bottle and label impress you? Will it motivate buyers to pick up Beam Black instead of their “regular” premium bourbon?

As always with bourbon, time will tell.