The Woodford Reserve $1,000 Mint Julep Cup Experience is a collection of 73 silver cups designed by Tiffany & Co. exclusively for Woodford Reserve. Proceeds from the cups will benefit The Barnstable Brown Kentucky Diabetes & Obesity Center.

Starting today at noon, (EDT) consumers age 21 years and older can log on to www.woodfordreservemintjulep.com to purchase one of the 73 cups. Presented on one day, at one place only, all cups purchased must be picked up by the buyer or the buyer’s proxy on May 1, 2010, Kentucky Derby Day at historic Churchill Downs.

Each individually numbered cup is presented with a sterling silver sipping straw and features the Woodford Reserve logo along with a unique horse racing design. The handmade silver cups have been designed by Tiffany & Co. and come with a sterling silver sipping straw. Each cup will be presented in a unique Tiffany & Co. “blue box” and will be set in a Woodford Reserve casing made from the same wood as Woodford Reserve barrels are made. The cups will be on sale from April 12-28 at www.woodfordreservemintjulep.com for $1,000 on a “first come, first buy” basis. Any unsold cups will be available for purchase at Churchill Downs on Kentucky Derby Day.

“We are so delighted to have The Barnstable Brown Kentucky Diabetes & Obesity Center be the beneficiary of this year’s Woodford Reserve $1,000 Mint Julep Cup sales. This wonderful partnership will further help the cause of diabetes research, education and care for years to come.”

said Tricia Barnstable Brown.

Woodford Reserve is proud to partner with Tiffany & Co. to bring horse racing fans the most well-crafted mint julep cup ever to be sold. Through the sale of these julep cups, we look forward to assisting The Barnstable Brown Diabetes and Obesity Center.

said Wayne Rose, Woodford Reserve brand director.

Tiffany’s great heritage of sterling silver craftsmanship was established in the late 19th century with the trophies our silversmiths created for the great horse races of the period. We are gratified to continue that heritage with the creation of these silver cups for Woodford Reserve bourbon for presentation at this year’s Kentucky Derby and for the benefit of The Barnstable Brown Diabetes and Obesity Center.

said Diane Brown, vice president of Tiffany & Co.