New logo for Kentucky Bourbon Trail and Social Marketing Plans
By bbqandbourbon on May 13, 2009 in Featured, Kentucky Bourbon
The Kentucky Bourbon Trail commemorated its 10th anniversary by unveiling a new logo, brochure, souvenir passport and commemorative T-shirt.
“This is a significant milestone for one of Kentucky’s most popular tourism attractions,” said Eric Gregory, president of the Kentucky Distillers’ Association. “It’s also a perfect opportunity to introduce a fresh new look that reflects the growing bourbon revolution.”
The Kentucky Bourbon Trail is made up of these iconic distillers:
• Jim Beam
• Maker’s Mark
• Buffalo Trace
• Four Roses
• Heaven Hill
• Tom Moore
• Wild Turkey
• Woodford Reserve
Visitors who collect stamps on their souvenir “passports” at all eight distilleries can redeem the passport for a free Kentucky Bourbon Trail T-shirt. This year’s shirt commemorates the 10th anniversary of the Trail.
The Trail also has added a Facebook page, and a revised web site Web site and, of course, the Kentucky Bourbon Trail will begin a Twitter page.









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